Executive Connection video
In this video, Michael uses the selfie view to introduce himself to the lead as their executive sponsor. Michael makes an account-based video using the company name instead of the name of a particular contact. This optimizes his time so that one video can be sent to any contact, while still remaining personal to that company.
In his message, Michael highlights some of the high-level benefits of working with the Vidyard team and makes himself available to answer any questions they may have. A video like this works very well at later stages in the sales cycle to build excitement and help demonstrate to leads that your whole organization is behind them. It also helps lower any final barriers to closing the deal.