Creative prospecting example

When prospecting with personalized video, it never hurts to get creative. The first second of your video will be the thumbnail embedded in the email to your viewer--the more engaging this thumbnail, the more likely they will be to click on it.
In this example, Kat uses the thumbnail with whiteboard combination to not only add John's name, but also to infuse a little humor and creativity by pretending she has to hold her breath until he clicks play. This gives Kat the opportunity to make John smile and create a more human connection with him.